VisionFirst is dedicated to enhancing lives through vision improvement.
Established in 1977, our practice offers a holistic approach to family vision care and visual wellness, specializing in the diagnosis and treatment of behavioral, sensorimotor, neuro-rehabilitative, and learning related vision problems for all ages ranging from infants to senior citizens.
We provide Vision Therapy (VT) & Neuro-Optometric Rehabilitation and Optimization Services
Additionally, we offer Sensory Integration oriented Occupational Therapy (OT) in the same office, and are proud to continue to be considered the gold standard of integrating these fields. For those patients who receive VT and OT through our office, our uniquely combined treatment approach facilitates optimal development and allows patients the opportunity to reach their full potential. While many of the patients we treat are children and adolescents, about half of our VT practice is comprised of adults with visual dysfunction.
A large component of the practice involves the evaluation and treatment of those with Traumatic Brain Injury (TBI), concussion, stroke, sensory integration dysfunction, and sensory processing issues.
VisionFirst is one of the only optometric practices that provides its patients the opportunity to receive both Optometric Vision Therapy and Sensory-Integration oriented Occupational Therapy in the same office.
Meet The Team
Dr. Bryce Appelbaum, OD, FCOVD
Founder & CEO
Dr. Appelbaum is on a mission to change the way the world views vision. He believes there is more to vision than just 20/20 eyesight and has developed programs to retrain the brain to revise the eyes.
Dr. Appelbaum has been featured on the front page of USA Today, on CBS, in the New York Times Magazine, Bethesda Magazine, and as the cover story of OT Advance. He was the 2022 recipient of The Future of Health Award at the Mindshare Leadership Summit and has shared the stage with Dr. Joe Dispenza, Marie Forleo, and JJ Virgin. Dr. Appelbaum is a frequent podcast and media guest, having recently been interviewed on MindBodyGreen, Chris Kresser’s Revolution Health Radio, and Cynthia Thurlow’s Everyday Wellness.
Dr Appelbaum is a pioneer in neuro-optometry passionate about unlocking life’s potential through vision. His expertise includes reorganizing the visual brain post-concussion to return to learn and return to life, remediating visual developmental delays interfering with reading and learning, and enhancing visual skills to elevate sports performance.
Dr. Appelbaum has worked with hundreds of professional athletes, numerous professional and collegiate sports teams, and countless amateur athletes to transform raw talent into honed performance through vision. These athletes include:
- NFL, NBA, MLB, NHL, MLS, and NWSL players
- Professional golfers, volleyball and tennis players, race car drivers
- Olympic fencers, gymnasts, swimmers, skiers, archers, and shooters
- The Misdiagnoses and Missed Opportunities of Vision: Why healthcare has it all wrong about the eyes
- The new pandemic: Why screens are ruining our eyes
- Is it ADD/ADHD or a Hidden Vision Problem?
- Why eye patches and eye muscle surgery are a major disservice to your child?
- Why knowing the difference between eyesight and vision could change your life
- Vision Therapy: The missing piece to concussion recovery
VisionFirst Leadership Team
Sheila has been with Appelbaum Vision and now VisionFirst since 2000 and is the scheduling coordinator, patient advocate, and general manager. She takes pride in her critical role and is passionate about making sure each family feels valued and supported in our office.
Dr. Kelsey Starman
Dr. Starman, OD, is passionate about helping our patients achieve their highest visual potential. She is committed to ensuring patients have a treatment plan specific to their individual needs and goals to give them the tools for being successful in all aspects of their lives.