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Do you struggle with any of these symptoms or conditions?​​

Vision Therapy could be the missing piece to unlocking your potential

What is Vision Therapy?

Vision Therapy = Physical Therapy for the brain through the eyes!

Vision Therapy is an individualized program recommended by your doctor to develop, retrain, or rehabilitate the brain, eyes, and body to work more efficiently together as a team. Vision Therapy is designed to develop efficient visual skills and visual processing to correct visual-motor and perceptual-cognitive deficiencies and enhance the brain’s ability to control:

At VisionFirst, the learning that takes place through this carefully prescribed sequence of procedures is always programmed and supervised by a doctor to ensure optimal quality control. Vision Therapy is prescribed after a comprehensive visual system evaluation, based on the results of standardized testing, the needs of the individual, and the presenting signs and symptoms. The use of lenses, prisms, filters, specialized instruments, virtual reality systems, eye tracking software, and computer programs are an integral part of Vision Therapy.

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Who Benefits from VT?

As visual skills and abilities are improved through practice and repetition, they are ultimately integrated into the body and impact movement and cognitive functioning in your day-to-day life.

Research indicates that office-based Vision Therapy combined with home reinforcement proves to be the most effective treatment model. Numerous program options are available at VisionFirst in terms of treatment frequency and duration. While the majority of our patients are relatively local to Metropolitan DC, we do see many patients from out of state or out of country for intensive “boot camp” treatments. In most cases, we place an emphasis on home training to support what has been learned in office, but do offer treatment options consisting of solely home, office, and teletherapy, or any combination of these, for portions of Vision Therapy.

Why Trust Us with Your Care

Dr. Bryce Appelbaum, OD, FCOVD

Award Winning Neuro-Optometrist, Founder & CEO

Dr. Appelbaum is on a mission to change the way the world views vision.  He believes there is more to vision than just 20/20 eyesight and has developed programs to retrain the brain to revise the eyes.  

Dr Appelbaum is a pioneer in neuro-optometry passionate about unlocking life’s potential through vision. His expertise includes reorganizing the visual brain post-concussion to return to learn and return to life, remediating visual developmental delays interfering with reading and learning, and enhancing visual skills to elevate sports performance. 

He is the founder and CEO of VisionFirst, with a private practice specializing in Vision Therapy and Rehabilitation and offices in Bethesda and Annapolis, Maryland. He is also the founder and CEO of ScreenFit, the revolutionary online vision training program designed to minimize the damage of digital devices on vision, reduce symptoms, and promote healthy visual habits for extended screen use.

Dr. Appelbaum has worked with hundreds of professional athletes, numerous professional and collegiate sports teams, and countless amateur athletes to transform raw talent into honed performance through vision. These athletes include:
  • NFL, NBA, MLB, NHL, MLS, and NWSL players
  • Professional golfers, volleyball and tennis players, race car drivers
  • Olympic fencers, gymnasts, swimmers, skiers, archers, and shooters
Dr. Appelbaum also helps teams consider who to draft or sign as a free agent based on assessing a player’s visual potential and identifying how far off they may be from operating at that ceiling.  Dr. Appelbaum is a board-certified Fellow of the College of Optometrists in Vision Development and an Adjunct Clinical Professor at the Southern College of Optometry. He completed his undergraduate degree from Washington University in St. Louis where he majored in psychology and pre-medical studies and graduated with clinical honors from The Illinois College of Optometry. He is certified in Corneal Refractive Therapy/Orthokeratology, a specialty contact lens approach to slowing down nearsightedness and improving eyesight as an alternative to refractive surgery.  Dr. Appelbaum is a frequent podcast and media guest often discussing:

  • The Misdiagnoses and Missed Opportunities of Vision:  Why healthcare has it all wrong about the eyes
  • The new pandemic:  Why screens are ruining our eyes
  • Is it ADD/ADHD or a Hidden Vision Problem?
  • Why eye patches and eye muscle surgery are a major disservice to your child? 
  • Why knowing the difference between eyesight and vision could change your life
  • Vision Therapy:  The missing piece to concussion recovery

A Comprehensive Care Experience from the minute you walk through the door. 

Established in 1977, our practice offers a holistic approach to family vision care and visual wellness, specializing in the diagnosis and treatment of behavioral, sensorimotor, neuro-rehabilitative, and learning related vision problems for all ages ranging from infants to senior citizens.

"I Can Finally Complete My Bachelor's Degree after doing Vision Therapy"


After suffering many concussions when he was young, Andy just accepted his new normal, avoiding reading, crowded places and living with the Cognitive Fatigue. After Vision Therapy he’s gotten his life back as well as his drive to reach for more and the energy to make it happen!

Unlocking Life’s Potential Through Vision

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Contact us now to learn how you can book a vision evaluation and get started on your journey towards optimal vision.

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